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There are DJs
who turn up, play records and make people dance. And there are producers
who make the dancefloor-igniting records those DJs will kill for.
There are very few people in dance music who can do both and Sasha
is the leader of the pack. Ever since he rode in on a tidal wave
of adoration from the North of England's explosive early 90s club
scene, that magic touch has made Alexander Coe one of the most famous,
most revered DJ on the planet.
It's because
of what he can do with music - the way he can make good records
sound better, great records sound awesome, and everything he plays
into his own. The way his mixes take elements from across the spectrum
of electronic dance, from trance, breaks, progressive and deep house,
and create a languidly hypnotic liquid groove. The way his understanding
of both melody and momentum can tease, taunt, and en-trance a dancefloor
before unleashing a record that will have people not just leaping
up and down but bursting with emotion. The best DJs know that Djing
is first about being able to read people and then about being able
to tap into that human experience and take it on a journey. Sasha
has always been noted for being a master at this and it is this
universal appeal that he has tapped into that has established his
strong fanbase around the globe.
Renaissance
was where Sasha created his niche and helped forge a new style in
UK house music. At Renaissance two major things happened; Sasha
mixed the first ever UK DJ mix album and he met John Digweed which
cemented the partnership known as 'Northern Exposure'. Sasha and
John have played together on five continents, have mixed 3 'Northern
Exposure' albums which have sold to over 1 million people worldwide.
This special brother like relationship that Sasha and Digweed have
on the decks, is what landed them the monthly residency at New York's
"Twilo", following in the footsteps of Vasquez and Tenaglia.
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